Our Story

Very Luckee Gummies started as a shared vision between Dr. Mona Vaynerchuk and Gary Vaynerchuk with one simple goal: to create a snack parents trust and kids crave. Made with clean, organic ingredients and no synthetic additives, these gummies are crafted with care using whole foods your body recognizes.

But the magic doesn't stop at the ingredients. We’ve combined world-class nutrition with the thrill of collecting. Very Luckee merges high-quality snacks with the world of collecting that Gary has loved since childhood. Every box includes a mini sticker, turning snack time into its own adventure.

Our gummies are clean, delicious, and make everyone feel a little more luckee.

"Growing up around Persian food culture, I was taught that food was love and ingredients mattered. Very Luckee became a way to translate that mindset into something clean, playful, and genuinely trustworthy.

As a pharmacist, I’ve seen how ‘healthy’ snacks often hide behind artificial fillers, so we refused any industry shortcuts. By using uncompromising ingredients like organic honey and real fruits, we’ve created a new standard for clean gummies. Made with uncompromising ingredients, Very Luckee Gummies are truly clean, and designed for the whole family."

"For decades, I've dreamed of merging world-class quality in the food industry with the cultural energy of collecting that I've loved since I was a kid. Collecting is a universal language that sparks imagination.

When Mona and I started this journey, the goal was simple: make something better without taking shortcuts. We spent months designing the collectibles and in R&D, making sure these gummies were crafted with real, recognizable ingredients. Very Luckee is about making intentional choices fun and turning every snack time into its own little adventure."